ArtQuest

Deliverable

interactive high fidelity prototype

Setting

UT Austin bootcamp project

Timeline

3 weeks

Role

UX researcher

The Problem

Young artists often struggle to find the time-and lack the resources-to find exposure for their work.

Our Solution

Design an app that will provide young designers with the resources they need to get the exposure they deserve for their work.

Phase 01: User Research

The goal of this phase was to learn as much as we could about our soon to be users in order to best resolve their pain points. To do so, we took the following approach:

created a proto persona

created an interview plan

conducted user interviews

created an empathy map

created an affinity diagram

finalized our user personas

What we learned during this phase

During this process, we discovered that the majority of our interviewees felt as if they needed a community of like minded artists that share the same struggles.

phase 01 artifacts

Phase 02: Definition & Ideation

The goal of this phase was to familiarize ourselves with how users would interact with our application, and how it could help benefit them in their day to day lives. For this portion of the process, we took the following steps:

created a user insight statement

created a problem statement

brainstormed

built a feature prioritization matrix

created a value prop statement

crafted a user scenario

created a storyboard

mapped out a users journey

What we learned during this phase

We learned that our users want to connect with their local art communities and gain exposure for their work. We also found that users feel alone in their struggles.

phase 02 artifacts

Phase 03: Prototyping

Now that we had a sound understanding of what users would need from our app, we were able to prototype our solutions. To make sure we followed UX/UI best practices

conducted a competitor analysis

created a user flow chart

sketched low fidelity wireframes

built digital wireframes

What we learned during this phase

We found that the “divide and conquer” technique was the best way to tackle a project that has numerous screens and functions. This helped up save a lot of time during our sprint.

phase 03 artifacts

Phase 04: Testing & Iterating

The goal of this phase was to ensure any bugs and issues within the user flow were addresses prior to producing a high fidelity prototype. To do so, we followed these steps:

created a testing plan

conducted user testing

built a feedback prioritization matrix

iterated

created a high fidelity prototype

What we learned during this phase

We learned just how important user feedback truly is. When working on these projects with peers, you often end up in an echo chamber of sorts. Having users test and provide feedback on prototypes from an outside perspective is incredibly valuable.

high fidelity prototype

ArtQuest

The Problem

Our Solution

Phase 01: User Research

What we learned during this phase

Phase 02: Definition & Ideation

What we learned during this phase

Phase 03: Prototyping

What we learned during this phase

Phase 04: Testing & Iterating

What we learned during this phase

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