Chefsy

Phase 01: User Research

The goal of this phase was to learn as much as we could about our soon to be users in order to best resolve their pain points. To do so, we took the following approach:

created a proto persona

created an interview plan

conducted user interviews

created an empathy map

created an affinity diagram

finalized our user personas

What we learned during this phase

We learned that our users need an efficient way to make healthy meals because they are always on the go and frequently turn to less healthy take-out options. Through our user scenario and journey map, we also identified a few potential sticky points that could be remedied with a few features.

phase 01 artifacts

Phase 02: Definition & Ideation

The goal of this phase was to familiarize ourselves with how users would interact with our application, and how it could help benefit them in their day to day lives. For this portion of the process, we took the following steps:

created a user insight statement

created a problem statement

brainstormed

built a feature prioritization matrix

created a value prop statement

crafted a user scenario

created a storyboard

mapped out a users journey

What we learned during this phase

We learned that our users need an efficient way to make healthy meals because they are always on the go and frequently turn to less healthy take-out options. Through our user scenario and journey map, we also identified a few potential sticky points that could be remedied with a few features.

phase 02 artifacts

Phase 03: Prototyping

Now that we had a sound understanding of what users would need from our app, we were able to prototype our solutions. To make sure we followed UX/UI best practices

conducted a competitor analysis

created a user flow chart

sketched low fidelity wireframes

built digital wireframes

What we learned during this phase

We found that individually sketching and wireframing our solutions was a great way to identify additional sticky points within the user flow. We all had our ways of resolving these sticky points, which made finding the most efficient solution much easier.

phase 03 artifacts

Phase 04: Testing & Iterating

The goal of this phase was to ensure any bugs and issues within the user flow were addresses prior to producing a high fidelity prototype. To do so, we followed these steps:

created a testing plan

conducted user testing

built a feedback prioritization matrix

iterated

created a high fidelity prototype

What we learned during this phase

We found that individually sketching and wireframing our solutions was a great way to identify additional sticky points within the user flow. We all had our ways of resolving these sticky points, which made finding the most efficient solution much easier.

high fidelity prototype

Chefsy

The Problem

Our Solution

Phase 01: User Research

What we learned during this phase

Phase 02: Definition & Ideation

What we learned during this phase

Phase 03: Prototyping

What we learned during this phase

Phase 04: Testing & Iterating

What we learned during this phase

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